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In the competitive world of law, it is crucial that you attract and convert prospects online. So what is the most effective way to accomplish this?

1) Clear Message
Your communication must answer these questions:

• What problem do you solve?
• How can you help me?
• What makes you different?
• What makes you better?
• What kind of results can you show me?

2) Cast a wide net
In this digital age, you have to manage your online presence:

• Search Engine Optimization
• Social media presence
• Targeted advertising

3) Easy-to-use website
The home page has to address the prospect’s problem and prove how you solve it. Interior pages must have a distinct purpose, such as demonstrating one of your practice’s areas of expertise.

4) Clear Call-to-Action
Every marketing piece must direct the prospect to contact you right then.

The big question is, who in your practice has time to do all this? If your answer is “nobody”, schedule a discovery call with us so we can show you a way forward.